Social Worthiness

Great concept to improve social kudos with getting people to pay for chocolates via promising to do a good deed for a friend.

Pop up store in Denmark with live Facebook feed which enables consumers to pay for chocolates in kind via a FB promise

Beer Virals

No ads entertain like Beer Ads.

Here’s a collection of some of those that have virality value. Will be updating this list as new ones get release

Heineken – Valentines day present. Typical slapstick male humour

Calsberg – Stupidity factor

Top 5 reasons why banks use social media

Social media is easily the most overused term of 2011.

That said we have seen everyone and anyone jumped into the bandwagon from Banks to Retailers and Brands.

For Big Brands like coke the reason is simple – to engage and perception of what a cool product it is.

For retailers – to feature their latest products and get people excited

For Banks and Financial institutions – it is slightly trickier. This article below pretty much summarizes the key intent

1) Build a community – Create touch points, get everyday conversation going with consumers and make them part of the group. Eg Small Business Saturday* was an excellent example which Amex did to build a local community to support local businesses

2) Product Research – listing tool to what consumers want and their rants

3) Customer Service – Twitter is commonly used for this one as a quick response channel to consumer rants and grievances.

4) Marketing and Promotion – What retailers do..Get Fans, promote your product and sell the idea. Eg Citibank App which allows users to share reward points.

5) Transparency – a great way to update consumers on market news, interest rates, press releases etc.

Sources: http://mashable.com/2009/09/11/banks-social-media/

http://www.vivaki.com/2011/07/%E2%80%98small-business-saturday%E2%80%99-is-a-winner-for-digitas-and-american-express/

http://www.openforum.com/articles/the-4-laws-to-a-perfect-elevator-pitch-and-how-to-create-one?intlink=us-openf-nav-mostpopular