Future of Advertising?

Came across this pretty interesting article on Google – Glasses.

An advertising concept which google is working on as part of their 100 year evolution.

Ingenius or wishful thinking? You decide..

Knowing Google they will probably market this as the ultimate search tool for maps, products and business listings while giving advertisers the opportunity to bid for ad placements…

Click to read 

More sources:

http://www.thejakartapost.com/news/2012/04/06/google-creates-a-spectacle-with-eyewear-project.html

Build a good ad and they will come.. Enter the Invisibile Ad

Advertising normally utilizes interruption.

Lynx has however created the world’s first invisibile ad which provides provocative content when viewed through special sunnies.

Windows of an abondoned house in Sydney were replaced with LED screens. To the naked eye it looked like nothing was happening but when handed a pair of LYNX Sunnies, the house turned into a huge raunchy advert.

Arguably a smaller reach but a more engaged audience and you can bet that there will be some organic PR and social sharing.. check it out

Best Use of QR Codes

QR codes: Myth or Magic?

Some might argue that in today’s time poor society, commuters rarely have the time to stop and look at your brand, let alone download a QR code of a random banner?

A brand or a QR code that stands out will require a combination of contextual relevance, easy to use interface, and something that offers the consumers value for taking their time to view your product. Loyalty rewards are a no brainer but this Out of Home QR code execution in Korea puts us all to shame.

Click to watch.

 

Update – Here’s a fun way of using QR codes by Heineken.

Introducing U codes! the Social QR code about you…