Came across this pretty interesting article on Google – Glasses.
An advertising concept which google is working on as part of their 100 year evolution.
Ingenius or wishful thinking? You decide..
Knowing Google they will probably market this as the ultimate search tool for maps, products and business listings while giving advertisers the opportunity to bid for ad placements…
Click to read
Pretty cool russian campaign that captures the best use of social local and mobile.
I would add that it’s actually fun! Name and shame your local parking jerks with the best digital advertising has to offer…
Some fun examples over the years:
Nokia Lumia- Amazing show
Fun Theory – Piano Stairs
Customization and Personalization are two key factors which have delivered success to brands over the years.
Consumers like to be identified and exclusive products..
Macintosh’s launch in 1984 still sits as one of the best ads today in my opinion.
This was first shut down by the board but watch a young enthusiastic steve bring this to live.