Edible advertising?

Landrover has taken living and breathing the brand to new heights.

Introducing the All-In-One-Emergency kit. Built for the core Land Rover clientele featuring:


– Metal Binding which can be made into cooking skewers

Reflective cover to signal for help

Р28 Page guide to details of edible indigenous animals and plants

Maps/ Guides on building shelters, starting fires and all the basics

– Best part, when all else fails, you can eat the guide made of potato-based starch!




Social Worthiness

Great concept to improve social kudos with getting people to pay for chocolates via promising to do a good deed for a friend.

Pop up store in Denmark with live Facebook feed which enables consumers to pay for chocolates in kind via a FB promise