Future of Advertising?

Came across this pretty interesting article on Google – Glasses.

An advertising concept which google is working on as part of their 100 year evolution.

Ingenius or wishful thinking? You decide..

Knowing Google they will probably market this as the ultimate search tool for maps, products and business listings while giving advertisers the opportunity to bid for ad placements…

Click to read 

More sources:

http://www.thejakartapost.com/news/2012/04/06/google-creates-a-spectacle-with-eyewear-project.html

Coke Fun with Augmented Reality

Okay so it’s been done a thousand times but clearly by engaging with over 22 Million fans, Coke has done something right!

Celebrity Endorsements are huge in Asia and Coke tied this in nicely by augmenting fans into a dinner setting with their favourite celebrities. Fun and social ad.

 

 

Source:

http://www.isobar.com/en/work/coca-cola-coke-food/

Edible advertising?

Landrover has taken living and breathing the brand to new heights.

Introducing the All-In-One-Emergency kit. Built for the core Land Rover clientele featuring:

 

– Metal Binding which can be made into cooking skewers

Reflective cover to signal for help

– 28 Page guide to details of edible indigenous animals and plants

Maps/ Guides on building shelters, starting fires and all the basics

– Best part, when all else fails, you can eat the guide made of potato-based starch!

 

Source:

http://www.psfk.com/2012/05/land-rover-edible-survival-guide.html

Top 5 reasons why banks use social media

Social media is easily the most overused term of 2011.

That said we have seen everyone and anyone jumped into the bandwagon from Banks to Retailers and Brands.

For Big Brands like coke the reason is simple – to engage and perception of what a cool product it is.

For retailers – to feature their latest products and get people excited

For Banks and Financial institutions – it is slightly trickier. This article below pretty much summarizes the key intent

1) Build a community – Create touch points, get everyday conversation going with consumers and make them part of the group. Eg Small Business Saturday* was an excellent example which Amex did to build a local community to support local businesses

2) Product Research – listing tool to what consumers want and their rants

3) Customer Service – Twitter is commonly used for this one as a quick response channel to consumer rants and grievances.

4) Marketing and Promotion – What retailers do..Get Fans, promote your product and sell the idea. Eg Citibank App which allows users to share reward points.

5) Transparency – a great way to update consumers on market news, interest rates, press releases etc.

Sources: http://mashable.com/2009/09/11/banks-social-media/

http://www.vivaki.com/2011/07/%E2%80%98small-business-saturday%E2%80%99-is-a-winner-for-digitas-and-american-express/

http://www.openforum.com/articles/the-4-laws-to-a-perfect-elevator-pitch-and-how-to-create-one?intlink=us-openf-nav-mostpopular