Top 5 reasons why banks use social media

Social media is easily the most overused term of 2011.

That said we have seen everyone and anyone jumped into the bandwagon from Banks to Retailers and Brands.

For Big Brands like coke the reason is simple – to engage and perception of what a cool product it is.

For retailers – to feature their latest products and get people excited

For Banks and Financial institutions – it is slightly trickier. This article below pretty much summarizes the key intent

1) Build a community – Create touch points, get everyday conversation going with consumers and make them part of the group. Eg Small Business Saturday* was an excellent example which Amex did to build a local community to support local businesses

2) Product Research – listing tool to what consumers want and their rants

3) Customer Service – Twitter is commonly used for this one as a quick response channel to consumer rants and grievances.

4) Marketing and Promotion – What retailers do..Get Fans, promote your product and sell the idea. Eg Citibank App which allows users to share reward points.

5) Transparency – a great way to update consumers on market news, interest rates, press releases etc.

Sources: http://mashable.com/2009/09/11/banks-social-media/

http://www.vivaki.com/2011/07/%E2%80%98small-business-saturday%E2%80%99-is-a-winner-for-digitas-and-american-express/

http://www.openforum.com/articles/the-4-laws-to-a-perfect-elevator-pitch-and-how-to-create-one?intlink=us-openf-nav-mostpopular

Top Ads in 2011

Chanced upon some of these today.

Pretty good resource to get your creative juices flowing for 2012!

10 of the best Virals – Lots of good examples!

http://mumbrella.com.au/youtube-reveals-top-ten-viral-ad-hits-of-2011-69155

Best Australian Print Ads

http://mumbrella.com.au/significant-seven-best-print-ads-69048

Best Australian Radio Ads. – Love the Strepsils Example!

http://mumbrella.com.au/significant-seven-best-radio-ads-68884

Gamification, ARG, AR Games – Chase, Have fun and Win

“Make it fun and the people will play….”

Gamification is on the rise and we have seen a trend of the Mini Cooper FB app and now the Nike – Catch the flash.

Very smart and contextually relevant where the user is made to give chase to the Nike Flash runners. Adding fun to running and coupled with a chance to win makes a recipe for success. True to the brand these flash runners are all pimped up and modelling the latest runners as they parade the city. Enjoy..

The New Balance Urban Dash which was a similar game:

and this is the Mini Cooper Facebook Game for anyone who’s missed it.

Fun with personalization and an element of skill and competition. Design your mini and race your friends! Loading times could be a worry tho…

More Nike Examples – The Grid

References:

http://www.digitalbuzzblog.com/mini-maps-google-maps-racing-advergame/

Link

Blipper is a new key player in the AR space.

Watch some of these Mercedes and Tesco examples below.

With your smart phone you can help a hottie escape the confines of the Print ad and take her on an adventure. Smart branding and expanding on the theme of sexy which is prevalent in the moto industry..

BLIPPER CHANNEL

http://www.youtube.com/blippar1