Okay so it’s been done a thousand times but clearly by engaging with over 22 Million fans, Coke has done something right!
Celebrity Endorsements are huge in Asia and Coke tied this in nicely by augmenting fans into a dinner setting with their favourite celebrities. Fun and social ad.
Chanced upon some of these today.
Pretty good resource to get your creative juices flowing for 2012!
10 of the best Virals – Lots of good examples!
Best Australian Print Ads –
Best Australian Radio Ads. – Love the Strepsils Example!
Macintosh’s launch in 1984 still sits as one of the best ads today in my opinion.
This was first shut down by the board but watch a young enthusiastic steve bring this to live.