Future of Advertising?

Came across this pretty interesting article on Google – Glasses.

An advertising concept which google is working on as part of their 100 year evolution.

Ingenius or wishful thinking? You decide..

Knowing Google they will probably market this as the ultimate search tool for maps, products and business listings while giving advertisers the opportunity to bid for ad placements…

Click to read 

More sources:

http://www.thejakartapost.com/news/2012/04/06/google-creates-a-spectacle-with-eyewear-project.html

Advertisements

Coke Fun with Augmented Reality

Okay so it’s been done a thousand times but clearly by engaging with over 22 Million fans, Coke has done something right!

Celebrity Endorsements are huge in Asia and Coke tied this in nicely by augmenting fans into a dinner setting with their favourite celebrities. Fun and social ad.

 

 

Source:

http://www.isobar.com/en/work/coca-cola-coke-food/

Green Advertising – Introducing the 3D shadow QR code

Korea is yet again leading the way on QR codes.

This time, an eco-friendly version which utilizes the angle of the Sun in key times of the day to cast a shadow QR code..

Great example driving people instore during lull retail periods..

The Emart Sunny Sale!

Build a good ad and they will come.. Enter the Invisibile Ad

Advertising normally utilizes interruption.

Lynx has however created the world’s first invisibile ad which provides┬áprovocative┬ácontent when viewed through special sunnies.

Windows of an abondoned house in Sydney were replaced with LED screens. To the naked eye it looked like nothing was happening but when handed a pair of LYNX Sunnies, the house turned into a huge raunchy advert.

Arguably a smaller reach but a more engaged audience and you can bet that there will be some organic PR and social sharing.. check it out