Cool Out of home: Show me the money! 3M security glass

How cool is this?

Effective Campaign by 3M to push the superiority of their unbreakable security glass. Talk about confidence in your products!

If you can break the glass using your body only, the money is yours!

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Future of Advertising?

Came across this pretty interesting article on Google – Glasses.

An advertising concept which google is working on as part of their 100 year evolution.

Ingenius or wishful thinking? You decide..

Knowing Google they will probably market this as the ultimate search tool for maps, products and business listings while giving advertisers the opportunity to bid for ad placements…

Click to read 

More sources:

http://www.thejakartapost.com/news/2012/04/06/google-creates-a-spectacle-with-eyewear-project.html

Green Advertising – Introducing the 3D shadow QR code

Korea is yet again leading the way on QR codes.

This time, an eco-friendly version which utilizes the angle of the Sun in key times of the day to cast a shadow QR code..

Great example driving people instore during lull retail periods..

The Emart Sunny Sale!

Edible advertising?

Landrover has taken living and breathing the brand to new heights.

Introducing the All-In-One-Emergency kit. Built for the core Land Rover clientele featuring:

 

– Metal Binding which can be made into cooking skewers

Reflective cover to signal for help

– 28 Page guide to details of edible indigenous animals and plants

Maps/ Guides on building shelters, starting fires and all the basics

– Best part, when all else fails, you can eat the guide made of potato-based starch!

 

Source:

http://www.psfk.com/2012/05/land-rover-edible-survival-guide.html

Build a good ad and they will come.. Enter the Invisibile Ad

Advertising normally utilizes interruption.

Lynx has however created the world’s first invisibile ad which provides provocative content when viewed through special sunnies.

Windows of an abondoned house in Sydney were replaced with LED screens. To the naked eye it looked like nothing was happening but when handed a pair of LYNX Sunnies, the house turned into a huge raunchy advert.

Arguably a smaller reach but a more engaged audience and you can bet that there will be some organic PR and social sharing.. check it out