Future of Advertising?

Came across this pretty interesting article on Google – Glasses.

An advertising concept which google is working on as part of their 100 year evolution.

Ingenius or wishful thinking? You decide..

Knowing Google they will probably market this as the ultimate search tool for maps, products and business listings while giving advertisers the opportunity to bid for ad placements…

Click to read 

More sources:

http://www.thejakartapost.com/news/2012/04/06/google-creates-a-spectacle-with-eyewear-project.html

Coke Fun with Augmented Reality

Okay so it’s been done a thousand times but clearly by engaging with over 22 Million fans, Coke has done something right!

Celebrity Endorsements are huge in Asia and Coke tied this in nicely by augmenting fans into a dinner setting with their favourite celebrities. Fun and social ad.

 

 

Source:

http://www.isobar.com/en/work/coca-cola-coke-food/