Google teamed up with Telstra all their handset suppliers (Samsung, HTC etc) to create a flagship Andriod store in Melbourne.
Awesome retail experience for users to play with andriod features and bask in the “coolness” of being associated with Andriod phones. Much like how Apple stores have been set up more as a boutique display as opposed to a retail shop.
Ginger Bread smells in store!?!