T Mobile really nailed this one with their message on “joining in the fun no matter where you are”. Taking the no.1 game from the app store to real life is no easy feat and it gives people something to talk and laugh about.
Taking a big idea and making it larger than life..
This also got replicated digitally in Spain by taking the game onto the web browser.
Users could drag and drop the app to shoot birds onto the page they were browsing!