How cool is this?
Effective Campaign by 3M to push the superiority of their unbreakable security glass. Talk about confidence in your products!
If you can break the glass using your body only, the money is yours!
Came across this pretty interesting article on Google – Glasses.
An advertising concept which google is working on as part of their 100 year evolution.
Ingenius or wishful thinking? You decide..
Knowing Google they will probably market this as the ultimate search tool for maps, products and business listings while giving advertisers the opportunity to bid for ad placements…
Okay so it’s been done a thousand times but clearly by engaging with over 22 Million fans, Coke has done something right!
Celebrity Endorsements are huge in Asia and Coke tied this in nicely by augmenting fans into a dinner setting with their favourite celebrities. Fun and social ad.
Korea is yet again leading the way on QR codes.
This time, an eco-friendly version which utilizes the angle of the Sun in key times of the day to cast a shadow QR code..
Great example driving people instore during lull retail periods..
The Emart Sunny Sale!
Pretty cool russian campaign that captures the best use of social local and mobile.
I would add that it’s actually fun! Name and shame your local parking jerks with the best digital advertising has to offer…
Landrover has taken living and breathing the brand to new heights.
Introducing the All-In-One-Emergency kit. Built for the core Land Rover clientele featuring:
– Metal Binding which can be made into cooking skewers
–Reflective cover to signal for help
– 28 Page guide to details of edible indigenous animals and plants
– Maps/ Guides on building shelters, starting fires and all the basics
– Best part, when all else fails, you can eat the guide made of potato-based starch!
Advertising normally utilizes interruption.
Lynx has however created the world’s first invisibile ad which provides provocative content when viewed through special sunnies.
Windows of an abondoned house in Sydney were replaced with LED screens. To the naked eye it looked like nothing was happening but when handed a pair of LYNX Sunnies, the house turned into a huge raunchy advert.
Arguably a smaller reach but a more engaged audience and you can bet that there will be some organic PR and social sharing.. check it out
Virality can happen in two ways.
1) Big BIG BIG budgets
2) A plain simple idea that is well executed
Introducing, the homeless banner. The banner that rewards sharing, clicking and promotes fun while driving awareness for Charity..
Great concept to improve social kudos with getting people to pay for chocolates via promising to do a good deed for a friend.
Pop up store in Denmark with live Facebook feed which enables consumers to pay for chocolates in kind via a FB promise